While there was the usual selection of single player indie games on hand this year, and virtual reality continues to be a major draw at live events like these, it was the booths and events focused on sharing that seemed to have the biggest impact. And farther down the show floor, signings for YouTube and Twitch personalities like JackSepticEye weaved around in massive, three-hour queues. Nearby, the usually staid Nintendo hosted a constant stream of live commentary over four-on-four Splatoon 2 matches, trying to encourage its own eSports phenomenon. Microsoft is trying to get in on the same space with Mixer, its own streaming solution that featured yet another massive booth where content creators could stream from soundproof booths.
Not to be outdone, Facebook Gaming had its own lavish booth next door highlighting how it, too, can let you share livestreamed gameplay video with your friends on its massive platform. AdvertisementĪmazon-owned streaming site Twitch took up a large portion of the show floor with a lavish booth that provided a respite for its "partners," that "exclusive group of the world's most popular video game broadcasters, personalities, leagues, teams, and tournaments" as Twitch puts it.
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Other booths held their own amateur and professional competitions (including a whole lot of PUBG) to highlight their hardware, their software, or, in the case of Discord, their surprisingly popular community management hubs. Right next door Geico-of all companies-once again hosted a major Hearthstone tournament that drew throngs of applauding fans for major player personalities. The PAX Arena booth was one of the most raucous in the whole convention, drawing huge crowds for competitions in everything from Fortnite to FIFA. Streaming and eSports stars have been a growing presence in the expo hall and in the panel rooms for a few years now, after all.īut things seem to have reached a tipping point at this year's show. This is far from a new trend, both in gaming in general and at conventions like PAX East, which attracted tens of thousands of gamers to the Boston Convention and Exhibition Center this weekend. This kid didn't let his unwieldy costume get in the way of trying to escape from this makeshift escape room experience.īOSTON, MA-The one overwhelming impression I'll take away from this year's PAX East is that gaming culture is now undeniably driven by "content creators," professional gamers, and amateur players sharing their work and their play with the world.
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